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Check Out Jolie & Jax Boutique

Celebrate their brand-new location on Magazine Street with a shopping spree!

By Betsy Winters, Marketing and Social Media Manager September 3, 2026

Jolie & Jax Boutique is family-owned, created by Erica, a former special education teacher who named the store after her two kids. What started as a passion for designing custom, NOLA-inspired clothes has grown into go-to shop for Louisiana-inspired finds, game day goodies, gifts, accessories, kids’ clothes, men’s styles & all the things you didn’t know you needed.

Enter to Win a $100 Gift Card!

To celebrate Jolie & Jax Boutique's new Magazine Street location, we’re giving away a $100 Jolie & Jax Gift Card to one lucky Macaroni KID reader!



THIS GIVEAWAY HAS ENDED. 

* Giveaway ends Friday, September 11th at 11:59 PM. Winner will be drawn at random, notified via email and announced on social. Gift card must be picked up in-store at 5715 Magazine Street, New Orleans, LA 70115



Why We Love Jolie & Jax Boutique:

To this day, the cutest dress I've ever bought my daughter came from Jolie & Jax Boutique. What started as a quick trip, prompted by endless recommendations from local parents, and my 7-year-old’s adamant quest for freeze-dried Skittles, quickly made it our family’s favorite go-to shop that always has something for everyone. Beyond the merchandise, what truly makes Jolie & Jax special is the warm, friendly vibe and the genuine conversation you'll find with Erica and her family. All you have to do is notice the baseball cards neatly organized and placed in a basket being sold by a "young entrepreneur" to see this local business truly cares about uplifting the community and being part of its success. That’s why I'm so excited to feature Jolie & Jax Boutique in the "Locals We Love" section this week! 

Everything in the store is either designed or hand-picked by Erica, "from buttery-soft baby sets to men’s 5XL shirts, bold Louisiana prints, beaded earrings, bows, and freeze-dried treats. I believe in celebrating the culture that raised me, dressing kids in clothes that spark joy, and giving families fun, wearable pieces that tell a story."