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The Big Latch On at Zuka Baby

July 30, 2015
ZukaBaby loves breastfeeding and wants to see you and your baby for The Big Latch On!
What is the Big Latch On?

The Big Latch On is a community-building event held every August, to celebrate World Breastfeeding Week where groups of breastfeeding women come together at registered locations around the world to all latch on their child at a set time. All the breastfeeding women and children are latched on for one minute at the set time and are counted by the witnesses. The numbers are added up and we see if we can beat previous Big Latch On records! There will be freebies and giveaways!

Friday, July 31 - ZukaBaby at 2122 Magazine St.
Saturday, August 1st - ZukaBaby at 3248 Severn

The event will start at 10:00 AM and the latch on will take place at 10:30am. Questions? Call 504-596-6540.

The Big Latch On started in 2005 in New Zealand and has grown into a global event. Last year 8,862 children breastfed across 626 locations and 22 countries. Wow! Now, that's impressive.

The Big Latch On endeavors to protect, promote and support breastfeeding women. The aims of this event include:
   
•Support for communities to identify and grow opportunities to provide on-going breastfeeding support and promotion in local communities.
•Raise awareness of breastfeeding support and knowledge available locally and globally.
•Help communities positively support breastfeeding in public places.
•Models breastfeeding as normal part of day-to-day life at a local community level.
•Increase support for women who breastfeed – women are supported by their parents, family and their communities.
•Ensures communities have the resources to advocate for coordinated appropriate and accessible breastfeeding support services.

Breastfeeding is a very normal part of life and overwhelmingly positive for mother and baby. Breastfeeding in public can only help to make people more familiar and more comfortable with breastfeeding as they see it become part of normal daily public life. Breastfeeding in public is here to stay!